BLUM PEOPLE
Blum People is a community for those who cherish heartfelt gatherings within the context of unique events.
Business area
events community
services provided
Brand Platform
Brand Identity
YEAR
2023
THE TASK
The rebranding aimed to align the project's growth with its visual identity and messaging. This involved updating the brand platform and identity.
SLOGAN
The brief journey to beautiful interactions
BRAND IDENTITY
The Brand Identity is characterised by a new logo, fonts, and colour palette, all unified under the concept of project’s maturity. The logo features stricter lines and darker colours, reflecting this evolution.
