arandea is a brand of women’s clothing that is just entering the market. Their focus is on exploring multifaceted femininity and
the ways to convey it through one’s style.

in this service, we assist in crafting a brand name that encapsulates the brand's essence, ensuring it is memorable and captivating. We offer options tailored to the client’s preferences and associations. For this brand, we aimed for a name that is smooth and simple, avoiding anything harsh-sounding.

A Brand Platform is a service that is essential for mindfully entering the market or understanding your brand's stance, aligning all elements for improved performance and higher customer satisfaction. For this client we crafted an analysis of the market, defined brand personality, values, positioning, mission, and other key elements of the strategy.

Creating clothing of perfect quality that helps realise and express multifaceted femininity. Brand’s positioning: A premium women’s clothing brand that immerses you in a world of mysterious elegance and bohemian mood. Our clothing is not just a fabric item, it’s a coveted object created for each client to express their multifaceted femininity through it.egy.

The visual identity was crafted to mirror the brand's positioning and vision. Given the brand's emphasis on femininity, it is manifested in the logo design. Drawing inspiration from the concepts of "goddess, female body," the aim was to evoke something pagan, uncharted, perilous, yet possessing an enchanting allure. References to ancient Greek mythology were also considered in the design process.