Monolit36
A project celebrating Belarusian culture, mixing informative content with enjoyable gatherings at cultural heritage sites.
Business area
Community
services provided
BRAND PLATFORM
BRAND IDENTITY
SOCIAL MEDIA MANAGEMENT
3D ANIMATION
YEAR
2023
THE TASK
The task for the brand identity was to embody minimalism and modernity while capturing the essence of sophistication and simplicity.
- BRAND PLATFORMIn the brand strategy, we aimed to embrace the core values of freedom, exploration, communication, preservation of traditions, and aesthetics. Our emphasis was on highlighting the project's profound connection to the rich history and cultural heritage of Belarus
- Brand mission statementRevive interest in Belarusian culture in all its manifestations by acquainting with legendary names of the past and bright names of the future
BRAND IDENTITY
Colour palette
The brand identity's colour palette draws inspiration from the interior of the apartment.
During the restoration, MonoLIT36's aim was to maintain the colours that adorned the space when it was rented by Janka Bryl, famous Belarusian writer. As the renovation progressed, they rediscovered the original colour scheme of the space and chose to preserve its authentic essence
During the restoration, MonoLIT36's aim was to maintain the colours that adorned the space when it was rented by Janka Bryl, famous Belarusian writer. As the renovation progressed, they rediscovered the original colour scheme of the space and chose to preserve its authentic essence
Logo
3d animation