Rara Couture
Rara Couture was launched in 2023 with its first haute couture collection. They offer wedding dresses that are made with exquisite handcraft, uniqueness and outstanding quality.
Business area
WEDDING BRAND
services provided
Brand Platform
Brand Identity
Social Media Management
Target
3D Animation
YEAR
2023
BRAND PLATFORM
We developed the brand platform for Rara Couture, considering specific market segmentation that distinguishes it from Rara Avis Group. Rara Couture's mission is to provide brides with delightful luxury, enhancing their wedding day experience.
BRAND IDENTITY
We were tasked with crafting the visual identity for Rara Couture, which included designing the logo, typography, and colour palette. The brand's colour palette was intentionally kept neutral, aligning with the brand's strategy of prioritising quality, refinement, and emotions. Vibrant colours were avoided to ensure delicate sensations were not overshadowed but rather accentuated. The focus was on couture wedding dresses taking centre stage, rather than the brand's signature style.
Social Media Management
TARGET
The results of our work within six month period
- 15,000followers increase
- +588,3%monthly reach
- 32,027users day reach.
СТR before: 1-2% and after: 5-7%
3D ANIMATION
We created 3D videos for their social media platforms, resulting in over 2 million views collectively.