SWANLY METHOD
Swanly Method is a fitness app that will be launching in the near future. We were responsible for social media management, social media strategy, and trend-watching.
Business area
FITNESS
services provided
Social Media Strategy
Social Media Management
Trend-watching
YEAR
2023
soCIAL MEDIA STRATEGY
For our Social Media Strategy service, we conduct thorough competitor analysis, examining their messaging, values, target audience, promotion strategy, influencer marketing, tone of voice (TOV), and other key aspects. Based on these insights, we develop a tailored strategy for our clients.
For Swanly, we analysed the communication strategies of other fitness apps on Instagram, offered insights into engaging the younger audience (Gen Z) within the wellness sphere, defined the types of content that could be created, suggested a tone of voice, and provided other elements necessary for a comprehensive Instagram strategy.
SOCIAL MEDIA MANAGEMENT
We managed the social media presence on Instagram, handling both design and copywriting aspects. The design of posts and stories adhered to the brand's vision, with visuals reflecting nature and tranquillity. The wording of texts in posts and captions was consistent with the brand’s tone of voice, emphasising the importance of both physical and mental health. Quotes and affirmations were carefully crafted to convey the brand's values of slow living, grounding, relaxation, and joyfulness.
TREND-WATCHING
We identified current trends in consumption patterns and a modern perspective on well-being. This analysis has equipped the brand with key action points, ensuring a successful entry into the market.
Trend-watching isn’t just about understanding current trends; it’s about embracing a broader perspective.
Trend-watching isn’t just about understanding current trends; it’s about embracing a broader perspective.
Our approach involves a close-up examination of the underlying factors contributing to the current market dynamics.
We conduct thorough research, delving into:
We conduct thorough research, delving into:
- Statistics
- Top trend-watching agency reports
- Discernible economic and social shifts
Ultimately, our aim is to provide clients with actionable insights, assisting them in navigating rapid changes. We ensure they stay ahead of the curve by identifying and capitalising on key opportunities in their market.