RARA AVIS
Rara Avis Group is a brand of wedding dresses that gives brides unique collections that surpass trends and enable brides to reflect their inner world in an original wedding look.
Business area
WEDDING BRAND
services provided
Brand Platform
Brand Identity
Social Media Management
Target
Production
3D Animation
Website Design
YEAR
2023
BRAND PLATFORM
We assisted in establishing a solid foundation for the client's brand, covering everything from defining the mission to conducting competitive analysis. Mission of Rara Avis Group is to provide truly unique collections of wedding dresses that surpass trends and allow brides to reflect their inner world in an original bridal look. This mission aligns with the brand’s positioning: a premium wedding dress brand that combines exclusive materials and tailoring craftsmanship in unique designs created for brides who value individuality.
SLOGAN
For Brides with Attitude
BRAND IDENTITY
We undertook the rebranding of Rara Avis Group, encompassing the creation of a new logo, colour palette, and typography. The aim of the visual identity was to effectively convey the brand's overarching message while allowing flexibility to accommodate various styles of wedding dresses.
TARGET
The results of our work within seven month period
- 2 818 000reach
- 10 787Followers
- 97 000Clicks
- 1,9$CRM
- 0,10$CPC
- 1,9%
СTR
Social Media Management
PRODUCTION (City photoshoot)
THE TASK
THE TASK
The task was to produce the shooting (photo and video content) for client's social media.
City shots and diverse video scenarios were selected to capture the multifaceted character of the "heroine," showcasing her ability to be both gentle and playful.
City shots and diverse video scenarios were selected to capture the multifaceted character of the "heroine," showcasing her ability to be both gentle and playful.
(Winter photoshoot)
THE TASK
THE TASK
The task was to produce the shooting (photo and video content) for client's social media
We wanted to communicate the holiday atmosphere and capture the festive spirit that would resonate with the client's audience. Our goal was not just to create visually stunning content but to be in line with the current trends on social media: big bows, retro style in the shooting and props.
We wanted to communicate the holiday atmosphere and capture the festive spirit that would resonate with the client's audience. Our goal was not just to create visually stunning content but to be in line with the current trends on social media: big bows, retro style in the shooting and props.
3D ANIMATION AND CARTOON ANIMATION
We were responsible for creating 3D animations and cartoon animations for the client's social media platforms, frequently aligned with special occasions such as St. Valentine's Day and Christmas.
The story behind the video is to capture the dress production. Our 3D designer visited the client’s production facility and observed how fitting rooms truly look and how the production process unfolds. Fairies represent artisans and designers who create dresses. Elements of the rooms were depicted, reflecting the production process, and the overall theme was set in a festive atmosphere to congratulate everyone on the upcoming holidays.
WEBSITE DESIGN
The website is structured to be convenient for the client's customers—wholesalers of wedding dresses. It is designed and structured to present all the necessary details of the Rara Avis Group products, with strategically placed 'calls to action' to ensure user-friendly navigation.
raraavis-group.com
raraavis-group.com
